Originally developed by NASA and made famous by Tempur-Pedic™, Visco Elastic Memory Foam is the heart of our product.

Our product is proven to fight against bacteria, molds and mites that can deteriorate other plush toys or cause odors, helping our plush toy live longer. Specially treated Memory Foam makes Pure Plushy an innovative product. All of our products have been treated with our special EPA Approved formula.

What is Memory Foam?
In search of the world's best squeezing and softest stuffing, Pure Plushy came across Visco Elastic Memory Foam. Originally developed by NASA and made famous by Tempur-Pedic™, this foam is the heart of our product.

What NASA engineered to make astronauts more comfortable during a space launch was adapted to help the rest of us more comfortable when sleeping. Sensitive to heat with the ability to contour and automatically adjust to body weight and temperature, NASA called this material Visco Elastic Memory Foam. After months of testing, Pure Plushy finally found the perfect viscosity, strong enough to hold its shape but soft enough for a child to snuggle.

Still not convinced....just give it a squeeze!